A professional who manages retail store engaged in selling specific line of merchandise, such as groceries, meat, liquor, apparel, jewelry, or furniture; related lines of merchandise, such as radios, televisions, or household appliances; or general line of merchandise, performing following duties personally or supervising employees performing duties. Responsibilities include:

• Plans and prepares work schedules and assigns employees to specific duties.
• Formulates pricing policies on merchandise according to requirements for profitability of store operations.
• Coordinates sales promotion activities and prepares, or directs workers preparing, merchandise displays and advertising copy.
• Supervises employees engaged in sales work, taking of inventories, reconciling cash with sales receipts, keeping operating records, or preparing daily record of transactions for accountant , or performs work of subordinates, as needed.
• Orders merchandise or prepares requisitions to replenish merchandise on hand.
• Ensures compliance of employees with established security, sales, and record keeping procedures and practices.
• May answer customer's complaints or inquiries.
• May lock and secure store.
• May interview, hire, and train employees.
• May be designated according to specific line of merchandise sold, such as women's apparel or furniture; related lines of merchandise, such as camera and photographic supplies, or gifts, novelties, and souvenirs; type of business, such as mail order establishment or auto supply house; or general line of merchandise, such as sporting goods, drugs and sundries, or variety store.