A professional who manages sales activities of establishment. Responsibilities include:

• Directs staffing, training, and performance evaluations to develop and control sales program.
• Coordinates sales distribution by establishing sales territories, quotas, and goals and advises dealers, distributors, and clients concerning sales and advertising techniques.
• Assigns sales territory to sales personnel.
• Analyzes sales statistics to formulate policy and to assist dealers in promoting sales.
• Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns to accommodate goals of company.
• Directs product simplification and standardization to eliminate unprofitable items from sales line.
• Represents company at trade association meetings to promote product.
• Coordinates liaison between sales department and other sales-related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Assists other departments within establishment to prepare manuals and technical publications.
• Prepares periodic sales report showing sales volume and potential sales.
• May direct sales for manufacturer, retail store, wholesale house, jobber, or other establishment.
• May direct product research and development.
• May recommend or approve budget, expenditures, and appropriations for research and development work.