A professional who directs and coordinates production of promos (promotional spot announcements) for local or national broadcasting service. Responsibilities include:

• Directs activities of workers involved in production of promos, utilizing knowledge of continuity writing, on-air promotion guidelines, filming and videotaping techniques, and usage of equipment.
• Edits scripts for continuity, applying knowledge of continuity writing.
• Contacts vendors to secure needed props, audio visual materials, and sound effects.
• Confers with operations and support services personnel to coordinate unit activities with those of other departments.
• Reviews and edits audio and video tapes, completed promos, and filler continuity, and schedules approved productions for broadcast.
• Arranges for timely delivery of promo materials to local or network promotion departments.
• Serves as liaison between station and advertising service of program sponsors or underwriters to coordinate unit activities with client promotional campaigns in other media.