A professional who keeps record of clients' advertising schedules for advertising agency. Respnsibilities include:

• Computes cost of space allotment and advertising program from standard rates and data.
• Records media used, such as newspapers and magazines, and expenses.
• Types contract after receiving client's approval.
• Determines cost of advertising space in various media in other areas considering factors, such as size and population of city, space rates, and kind and frequency of publication for comparison.