A professional who researches market conditions in local, regional, or national area to determine potential sales of product or service. Responsibilities include:

• Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.
• Examines and analyzes statistical data to forecast future marketing trends.
• Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.
• Collects data on customer preferences and buying habits.
• Prepares reports and graphic illustrations of findings.