A professional who selects and edits original sentiments for use on greeting cards. Responsibilities include:

• Reads material submitted by freelance and staff writers and determines suitability based on knowledge of market trends, company standards, and personal tastes.
• Edits material to meet greeting card requirements.
• Maintains file of sentiments for future use.
• May write greeting card verses.
• May supervise writing staff.
• May design cards.
• May coordinate activities of art, photographic, and printing staff.