A professional who creates and designs graphic material for use as ornamentation, illustration, advertising, or cosmetic on manufactured materials and packaging. Responsibilities include:

• Receives assignment from customer or supervisor.
• Studies traditional, period, and contemporary design styles and motifs to obtain perspective.
• Reviews marketing trends and preferences of target and related markets.
• Integrates findings with personal interests, knowledge of design, and limitations presented by methods and materials.
• Creates, draws, modifies, and changes design to achieve desired effect.
• Confers with customer or supervisor regarding approval or desired changes to design.
• May be required to have specialized knowledge of material designed.
• May prepare original artwork and design model.
• May perform related duties, such as fabricating silk screens, drawing full size patterns, or cutting stencils.
• May work with specific items, such as signs, packaging, wallpaper, ceramics, tile, glassware, monograms, crests, emblems, or embroidery.
• See industrial designer for workers who design both product form and associated graphic materials.