Home > Term: I Can't Believe It's Not Butter!
I Can't Believe It's Not Butter!
A butter substitute produced by Becel/Flora/Promise, which is a subsidiary of Unilever. It was introduced to the United States in 1986 and later to the United Kingdom and Canada in 1991. Due to the length of its name, it is shortened internally in Unilever as IcBin.
- Kalbos dalis: noun
- Pramonės šaka / sritis: Dairy products
- Category: Butter
- Company: Unilever
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