A professional who coordinates subscriber utilization of instructional television programming. Responsibilities include:

• Communicates with administrators, teaching staff, audiovisual specialists, and other personnel to assist subscribers in incorporating programs and related materials into planned curricula.
• Conducts surveys to determine problems in use of programs and materials and develops workshops and other services to address identified needs.
• Confers with prospective users of programs to elicit interest in subscribing to services.
• Participates with other station personnel in developing advertising and promotional material.
• Oversees activities of workers engaged in processing subscriber accounts.