A professional who develops, writes, and edits proposals for new radio or television programs. Responsibilities include:

• Reviews program proposals submitted by staff, station and independent producers, and other sources to determine proposal feasibility, based on knowledge of station's programming needs, policy and budgetary considerations, and potential underwriting (funding) sources.
• Edits proposals, or writes proposals for original program concepts, and submits proposals for review of programming, financial, and other departmental personnel.
• Participates in selection of researchers, consultants, producers, and on-air personalities to facilitate development of program ideas.
• Authorizes preparation of budget for final proposals.
• Maintains liaison between program production department and proposal originators to inform originators of status of accepted projects.