A professional who plans, coordinates, and directs consumer education service or research program for equipment, food, or utility company to promote goodwill and sale of products or services. Responsibilities include:

• Studies and interprets data concerning consumer habits and preferences obtained from surveys, letters, and other customer contacts to aid company in product development.
• Plans and organizes program to educate consumers in use of equipment, product, or service.
• Develops and plans methods of instruction and techniques of demonstrating principles of home economics, such as food preparation and equipment use, to community and school groups.
• Directs and coordinates testing of recipes and development of new uses for equipment or product.
• Instructs dealers, sales personnel, and other employees in home management practices and in operation and care of equipment.
• Contacts organizations, such as school, professional, and women's groups, to promote company product and services.
• Writes articles and plans preparation of instruction manuals, booklets on product uses, and other consumer publications.
• Advises on content and accuracy of sales promotional material, such as newspaper, radio, and television advertising copy.