A professional who develops advertising displays for window or interior use and supervises and coordinates activities of workers engaged in laying out and assembling displays. Responsibilities include:

• Consults with advertising and sales officials to ascertain type of merchandise to be featured and time and place for each display.
• Develops layout and selects theme, colors, and props to be used.
• Oversees requisitioning and construction of decorative props from such materials as wood, plastics, paper, and glass.
• Plans lighting arrangement and selects coloring medium.
• May design store fixtures.
• May prepare sketches or floor plans of proposed displays.
• May develop merchandise displays at special exhibits, such as trade shows.